Project Management:
Academy of Musical Theatre Wales

A newly established professional theatre school required a distinctive
identity to use throughout its promotional material and advertising but
was constrained by a limited budget and pressure to establish its presence
in a very competitive market.
The client is a young company with limited resources and personnel so
there was limited capacity to take on the extra work of developing a corporate
identity and material to promote the school. We were able to advise the
client on marketing options and were able to develop a distinctive logo
that incorporates the company name into a strong corporate identity that
is carried through all of its printed material; prospectus, business stationery,
display advertising and website.
We were able to quickly establish a web presence and turned the
whole job around in less than 3 weeks. This enabled advertisements in
the national press and made prospectuses available to meet new student
enquiries for 2004.
www.amt-wales.com
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